Wednesday, 17 October 2007


In common terms, Popularity is how many people like you and how much (remember your school days and the very cool guys everyone knew).

Well, that is pretty the same for websites. Here, we assume that if people (ie websites) like you, then they link to you. Very basically, the more you are linked to, the more you are liked, and the higher you are likely to appear in rankings.

This is a very basic overview. Next entry should be more detailed...

Sunday, 8 July 2007

The basis of Search Engines ranking

It has been a long time now, let's say I was giving you time to learn your lesson.

Now you master the common vocabulery of Internet Marketing, it is time to go further into this world. In this post, you will learn about the basis of Search Engine Optimisation.

Basically, Search Engines rely mostly on two things : Relevancy and Popularity.
  • Relevancy refers to how much your page matches the user's query. It is based on the keywords keyphrase (you remember ? :) of the query and on the ones used on your page... and others.*
  • Popularity means how popular your page is on Internet (really ?), and especially within the field in which you are ; and also how relevant those other guys are.*
As you can see, those two criterias can hardly be separated. There are others factors too which are speculated to influence rankings, like code validation for example, I will talk about that one day... maybe.

Okay, I hope you have managed to follow that far, today's post was so tough.

Next entry will be about Relevancy... or maybe Popularity... or probably both in fact. From now on, I will not make dates promises I may not keep :)

*Not for today I'm afraid :)

Friday, 29 June 2007

Basic vocabulary

Today, I will explain you the common vocabulary you have to master before entering in the realm of Search Engine Optimisation.

In response to a query, a Search Engine displays a Search Engine Results Page (SERP). In this results page, in essence, is a list of websites which match the queried keyphrase (See on the right). We use the term “keyphrase” instead of “keyword” because this term is closer to what we mean : a keyphrase is made of several keywords.

On a SERP there are two kinds of results : the sponsored links (in blue on the picture) and the organic links.

The first ones are advertising and are paid for using the Pay per Click (PPC) model; the other ones are selected by Search Engines using their own criteria (algorithm). If your site is relevant to a search query, you will be included in the organic listings of a SERP.

It seems to be enough vocabulary for today. Try to assimilate all this, otherwise you will suffer during the reading of the next entries! Next time, I will go further into the known/supposed rules of the Search Engines algorithms.

For more information about all this strange jargon, have a look at the LG Dictionary, a very good glossary of Internet Marketing.

Thursday, 28 June 2007

An Internship about Search Engine Optimisation

Hello all,
After an internship at LeadGenerators, an Internet Marketing Agency in Richmond, Surrey, I wrote a whole report about my experience in this firm and the knowledge I acquired about the Search Engine Optimisation subject.
On this blog, I will regularly disclose a new chapter of my report. It will begin with a simple introduction to SEO, destined to newbies in the Internet Marketing world. Then it will focus on the Links Building Process, a way to improve both Google PageRank and the visibility of your website on the Internet.
I hope you will be as interested as me about this exciting subject!
Till my next entry,
The SEO Intern